DUST Identity Announces Appointment of Yonatan Olsha as SVP of Revenue

Jul 18, 2022

The Anchored Digital Thread Company Prepares for Global Expansion with Key Addition to Executive Team

Boston, Massachusetts - July 18, 2022 - DUST Identity, the leading anchored digital thread solution for physical objects, announced today that Yonatan Olsha has recently joined their growing team as SVP of Revenue. Yonatan brings almost two decades of outsized performance and expansion expertise to DUST Identity, ​​at a critical moment when the organization continues to expand its revolutionary, anchored digital thread solution within critical manufacturing environments including aerospace and defense, electronics, and additive manufacturing.

Yonatan is a veteran Go-To-Market leader with international, multi-industry experience, and his customer-centric approach delivers transformational value to organizations. He brings an arsenal of approaches that include strategic business development, brand-building, and the creation of management structures and processes, all of which help deliver financial results to DUST Identity. As SVP of Revenue for DUST Identity, Yonatan oversees marketing, sales, business development, and customer operations and is responsible for driving business efforts to catalyze revenue growth and strategic relationships. Yonatan, along with his team, will be at the helm of the next generation of adoption for the DUST Solution.

“These past few years has demonstrated the criticality of global supply chain resiliency and data that you can trust. DUST Identity has been working with leading manufacturers to improve the integrity, reliability, and security of assets that are critical to the health and safety of global society,” said Ophir Gaathon, CEO of DUST Identity. “Yonatan adds an exceptional background in growing revenue organizations to scale and will play a key role in helping us to grow our team, expand our capabilities, and ensure our customers continue to experience transformative improvements to how they manage the most crucial components of their supply chain.”
“DUST Identity’s ability to deliver unparalleled value, rapidly and in any production environment, no matter how challenging, to customers in the most critical of supply chains is impressive, and serves as a model for the type of technology investments institutions around the world should be exploring,” said Yonatan Olsha. “The opportunity to help grow and deliver that technology to many more organizations is not only of personal interest to me but also paramount to bringing trust back to the consumer.”

Prior to Dust Identity, Yonatan was Director, Global SaaS Software Channel at Zebra Technologies, and before that was Vice President for Prescriptive Analytics firm Profitect Inc (acquired by Zebra Technologies in May 2019) as well as a senior executive at one of Israel’s largest retail companies. He has an MBA from Tel Aviv University and is a certified CPA, bringing extensive knowledge of commercial and general management, with strategic and hands-on experiences with market-leading organizations.

About DUST Identity. DUST Identity, Inc. provides anchored digital thread solutions to deliver trust. The company’s developed award-winning capabilities to optimize asset availability and utilization by streamlining part data and supply chain information at the right place and at the right time with a high level of integrity and security–for every part. The Airbus and Lockheed Martin backed company has been supporting organizations in the aerospace, defense, industrial, and automotive sectors to build resiliency and drive efficiency in complex value streams. Learn more at

DUST Identity Media Contact:

Phil Rimmler -