TechCrunch: This startup got $2.3M to identify physical objects using diamond dust

TechCrunch’s Ron Miller wrote about DUST Identity’s solution and potential to transform how we track the integrity of items as they move through a supply chain:

Imagine coating an expensive part with a layer of diamond dust the width of a human hair, capturing its light pattern as a unique identifier, then storing that identifier in a traditional database or on the blockchain. That’s precisely what Dust Identity, a Boston-based startup is trying to do, and today it got $2.3 million in seed money led by Kleiner Perkins with participation from New Science Ventures, Angular Ventures, and Castle Island Ventures.

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Jonathan HodgesTechCrunch: This startup got $2.3M to identify physical objects using diamond dust

SecurityWeek: DUST Identity Emerges From Stealth to Protect Device Supply Chain

SecurityWeek, a trusted source for internet and enterprise security news, has featured DUST Identity’s launch.  From the article:

DUST, an anagram for ‘diamond unclonable security tag’, has developed a method to ensure the provenance and integrity of any object. Its purpose is to protect the physical supply chain from manufacture to installation, and during continued use. In essence, a very tiny spray of diamond particles is applied to any surface. The pattern created is random but unique to each object. This is scanned and recorded, and becomes the object’s fingerprint. Any physical attempt to tamper with the object disturbs the fingerprint and becomes known.

Please visit SecurityWeek for the entire article here.

Jonathan HodgesSecurityWeek: DUST Identity Emerges From Stealth to Protect Device Supply Chain

DUST Identity Announces Seed Round Led by Kleiner Perkins

DUST Identity Introduces the First-Ever Unclonable End-to-End Solution Based on Nano-Diamonds for Supply-Chain Security and Transparency

Boston, MA, November 14, 2018 – DUST Identity, pioneers of the world’s first diamond unclonable security tag, launched out of stealth today to announce it has secured $2.3 million in seed funding led by Kleiner Perkins, with participation from New Science Ventures, Angular Ventures, and Castle Island Ventures. The investment will be used to accelerate the research and development of its advanced, proprietary technology and product line-up, accelerate business development opportunities, and to double headcount over the next twelve months.

DUST Identity offers the first-ever unclonable, and uncompromisable security tracking solution for hardware authentication. The startup, born at the MIT, developed its core technology under a DARPA funded program into a commercial product and enterprise solution for modern supply-chain security and manufacturing. DUST Identity was founded by Ophir Gaathon, PhD, Jonathan Hodges, PhD, and Dirk Englund, PhD, and its technology was developed to address a key pain point for businesses experiencing new vulnerabilities and security disruptions as their global supply chains became more complex and dynamic.

“DUST Identity is introducing a scientifically-backed solution for supply chain management fit for mission-critical enterprises – from military defense to automation to healthcare – who prioritize security first, but also want tools that are cost-efficient and easy to deploy,” said Ilya Fushman, General Partner at Kleiner Perkins. “DUST Identity’s technology is truly cutting-edge and we’re excited to partner with this unique team of scientists, engineers and technologists.”

The product, Diamond Unclonable Security Tag (DUST), is an inexpensive, invisible and easy-to-apply coating of tiny diamonds that allow a manufacturer or enterprise to combine high-security authentication with full lifecycle tracking that traces down to the component level. An optical scanner and cloud-based infrastructure provides an interface to the object identity and provenance.

“What we’ve built is a game changer for supply-chain security,” said Ophir Gaathon, CEO and Co-founder, DUST Identity. “Lack of hardware integrity can have a devastating impact on many levels, and our goal is to elevate the entire business operations ecosystem with more accountability and transparency. We help Enterprises and Governments to prevent hardware tampering and data breaches, improve suppliers trust, and modernize supply chain data management. Compared to other technologies such as RFID, holograms or barcodes, our proprietary solution is significantly more secure, durable, agile, customizable and cost effective.”

DUST Identity is working with some of the U.S. government’s biggest agencies as well as leading technology leaders in supply chain and business operations including SAP to ensure the integrity of critical assets. The company’s holistic approach to verifiable provenance is an essential piece of the integrity solution.

Noted industry expert, Edna Conway, Chief Security Officer of Cisco’s Value Chain shared that “Our digital economy is enabled by technology leveraging a global value chain. Ensuring the integrity of that value chain is key to our future.”

About DUST Identity

DUST Identity is the creator of the Diamond Unclonable Security Tag (DUST), a proprietary technology utilizing nanoengineered diamonds to create an unclonable identity layer on any object. DUST Identity is the only supply-chain solution that ensures that trusted data and verifiable products are used and traced across their full lifecycle. DUST Identity, established in 2018 and headquartered in Boston, was created by a team of quantum physics, nanotechnology and cyber experts. The company is an MIT spinoff, participated in several DARPA programs and is backed by Kleiner Perkins with participation from New Science Ventures, Angular Ventures and Castle Island Ventures.  Learn more via www.dustidentity.com and follow us on LinkedIn and Twitter.


About Kleiner Perkins
For five decades, Kleiner Perkins has partnered with some of the most ingenious founders in technology and life sciences, helping them make history with their bold ideas.Through twenty venture funds and four growth funds, we’ve invested $10 billion in hundreds of companies including pioneers such as Amazon, Genentech and Google. Today, Kleiner Perkins continues to invest in founders and their bold ideas helping them to make history. For more information, visit http://www.kleinerperkins.com and follow us @kpcb.


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Jonathan HodgesDUST Identity Announces Seed Round Led by Kleiner Perkins

DUST Identity invited to SAP Blockchain Symposium

Ophir Gaathon, CEO and co-Founder of DUST Identity will be speaking at the SAP Enterprise Blockchain Symposium on September 5th, 2018 in Palo Alto, CA. He will be discussing how DUST Identity leveraged SAP’s Blockchain-as-a-Service (BaaS) to store transaction information within a private blockchain for SAP customers.

More details about the event can be found here.

Jonathan HodgesDUST Identity invited to SAP Blockchain Symposium

DUST Identity teams with Codex Protocol

Codex Protocol, a decentralized title registry for unique assets, and DUST IDENTITY, which is a provider of a diamond-based secure solution to link physical objects with digital ledgers, are partnering to link Codex Records with their respective physical assets by creating a unique & unclonable signature using nanotechnology.

Read the press release here.

Jonathan HodgesDUST Identity teams with Codex Protocol