Nov 12, 2019

Framingham, MA, November 12, 2019 – DUST Identity, creators of the first diamond unclonable security tag for supply chain security and end-to-end tracking, today announced it was recognized by CNBC and named a CNBC Upstart 100.

DUST Identity was selected from a global list of start-ups and recognized for the potential to transform industries and become one of tomorrow’s household names. The 2019 Upstart 100 list features young start-ups that are building and scaling businesses addressing today’s rapidly changing technological era.

“Since coming out of stealth less than a year ago, we have seen tremendous momentum across customer engagements, significant team growth and ongoing advancement in our solutions offerings,” said Ophir Gaathon, CEO and co-founder of DUST Identity. “There’s a recognizable need across different industries and market sectors to link physical objects to their digital records securely. To date, we are the only solution in the market that can offer that at scale. This prestigious acknowledgment from CNBC validates not only our company’s progress, but the important role DUST Identity is playing in global value chains. We look forward to continuing to help our customers have greater visibility and trust in their supply chains throughout 2020 and beyond.”

DUST Identity offers the only unclonable and uncompromisable security tracking solution for hardware authentication and asset protection. The technology addresses a growing challenge of businesses and organizations experiencing vulnerabilities and security disruptions as their global value chains become more digital and dynamic.

This recognition comes on the heels of several other 2019 accolades including being named a BostInno 50 on Fire, a Tech in Motion’s Best Tech Startup finalist, a BostInno Startup to Watch and a Built-In-Boston Startup to Watch.

To learn more about DUST Identity or to explore career opportunities with the rapidly growing team, please visit the DUST website.

About DUST Identity

DUST Identity is the creator of the Diamond Unclonable Security Tag (DUST), a technology utilizing nanoengineered diamonds to create an unclonable identity layer on any object. DUST Identity is the only supply chain solution that ensures that trusted data and verifiable products are used and traced across their full lifecycle. DUST Identity, established in 2018 and headquartered in Framingham, was created by a team of quantum physics, nanotechnology, and cyber experts. The company is an MIT spinoff, participated in several DARPA programs and is backed by Kleiner Perkins with participation from Airbus Ventures, Lockheed Martin, New Science Ventures, Angular Ventures and Castle Island Ventures. Learn more via and follow us on LinkedIn and Twitter.

Media Contact:

Nicole Canulla
Head of Marketing & Communications