Redefine your brand's authenticity. Protect real-world objects. Unlock unique customer experiences.
There are certain things that are special and unique. There are athletes who stand out above others, moments in time that need to be captured, and things that matter more than most. At Dust Identity, we protect and connect every thing that matters securely and with high integrity - from playing fields to battlefields and everything in between.
Unlike other solutions, Dust Identity utilizes engineered diamond-dust to create object markers that are discreet, more durable, and clone-proof.
Each identity is tied to a digital record that grows over the lifespan of the object, giving brands, individuals and collectors substantially more insight, protection, and opportunity to capture and understand the full value of the products they produce and the objects they cherish.
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| First Peformance | 2006 |
| Item | Microphone |
| Location | Nashville, TN |
| Timestamp | 1150393665 |
| Status | verified |
| Artist of the Year | 2022 |
| Item | Microphone |
| Location | Los Angeles, CA |
| Timestamp | 1668565845 |
| Status | verified |
| Headline Debut | 2009 |
| Item | Microphone |
| Location | Nashville, TN |
| Timestamp | 1249783245 |
| Status | verified |
Preserve the design integrity of your product while safeguarding your brand, partners and customers.
Digitally tether diverse physical objects to a unique identifier, unlocking instant access to comprehensive product data on demand.
Make every product a secure touchpoint to its life story and heritage, and allow products to amplify relationships with partners and consumers.
More innovative, secure, and universally-applicable than all other identity solutions combined.
See How It Worksdiamond-dust constellations
anywhere data access
security features
performance in harsh environments
implementation and management
pricing to scale
Elegant & Secure serialization of individual pieces, DUST creates discreet, durable, and wholly unique markers, tying the physical product to its digital twin.
Verify source materials or combat counterfeits, all with a simple-to-scan diamond-dust tag that invisibly integrates into high-value goods.
One-of-a-kind works deserve an equally unique identity solution. Dust Identity is your clone-proof signature, built to preserve the authenticity of your art.
Dust Identity's solution streamlines authentication processes, empowering you to instantly maximize item value.
Missing or incorrect paperwork grounds assets. Dust Identity reduces manual data entry errors and puts reliable data in the hands of the right person when and where it's needed.
You need to be able to verify that your cargo hasn't been compromised by knowing where it's been, and who has handled it. Dust Identity gives you visibility into your supply chain so actors can be held accountable.
The integrity of critical infrastructure needs to be tracked to the individual component. Dust Identity gives you the ability to track part provenance and detect tampering while in the field.
The merchandise we sell reinforces our brand reputation and DUST's solution is helping us protect our brand, athletes, and fans from counterfeit memorabilia.
Dani Marks, Chief Marketing Officer
The key to protecting our digital economy and ensuring the integrity of the global value chain is to build a secure third-party ecosystem. Dust Identity’s solution can serve as a ‘birth certificate’ for hardware and complements value chain security solutions currently on the market.
Edna Conway, VP, Global Security, Risk & Compliance
With their innovative solution built using SAP HANA Cloud, Dust Identity is an example of the next-generation partner SAP is striving to attract – a company creating value around their own intellectual property with a truly innovative solution leveraging SAP technology. across its entire lifecycle.
Karl Fahrbach, Chief Partner Officer
Dust's technology provides an unrivaled level of protection against tampering while offering transparency into product use across its entire lifecycle.
Eugene Choi, Founder and CEO
Closing trust gaps is challenging, especially in sectors that rely on global supply chains. Establishing trust and clearly differentiating between good and bad actors in the ecosystem is essential. Many brands and retailers need help to develop effective strategies to regain control and embrace robust data-driven approaches. In Retail Today’s 2024 Security and Loss Prevention Edition, read how Dust is helping brands harness the true value of product transparency and authenticity to reinforce consumer confidence.
From fighter jet parts to sports memorabilia, this video highlights how a Massachusetts-based company born out of MIT is using diamond dust to protect the identity of physical objects.
Mad Arts is the first museum to feature DUST Identity's solution, providing an unclonable, digitally linked fingerprint for each one-of-a-kind artwork. This cutting-edge technology, seamlessly integrated into every exhibit, establishes an invisible shield of protection that safeguards the authenticity and value of the artists' creations while enabling trusted experiences for everyone in the ecosystem, from the artist and suppliers to galleries and collectors.
Multiple touch points in manufacturing and packaging are exposing gaps in the data used to track different components, making it difficult to identify the source of issues that can affect yield and reliability, and opening the door to counterfeit or sub-standard parts.